BACKGROUND: In spite of the known negative impacts of idealized-body imagery exposure on body satisfaction, media with such imagery attract mass audiences.
METHODS: thin-ideal body image messages were presented to 51 women and the women's self-evaluation and self-improvement social comparisons and body satisfaction were measured.
RESULTS: A greater tendency to compare one's body with others' improved body satisfaction through self-improvement social comparisons, and fostered weight-loss behaviors through self-evaluation social comparisons.
Health Commun. 2014 Oct 15;:1-13
METHODS: thin-ideal body image messages were presented to 51 women and the women's self-evaluation and self-improvement social comparisons and body satisfaction were measured.
RESULTS: A greater tendency to compare one's body with others' improved body satisfaction through self-improvement social comparisons, and fostered weight-loss behaviors through self-evaluation social comparisons.
Health Commun. 2014 Oct 15;:1-13
